AHMED ZUHAIR KHAN

Basic Information

Brief Statement of research work

My research work focuses on the emerging role of Artificial Intelligence in journalism and digital media, particularly its impact on news production, media credibility, and public trust in Pakistan. The study explores how AI-generated content is transforming journalistic practices, audience perceptions, and ethical standards within contemporary media environments. It also examines the opportunities and challenges posed by AI technologies for media organizations, journalists, and communication professionals. The research aims to contribute to the academic understanding of AI-driven media transformation and provide practical recommendations for responsible and ethical integration of AI in journalism.