Dr. Ashraf Iqbal

Approved Supervisor

Assistant Professor at Government College University Faisalabad

Dr. Ashraf Iqbal

Contact Details

Email Address ashraf_zahidi@yahoo.com
Phone Number 041-9201415
Office Address GC University Faisalabad
Academic Profiles
Basic Information
Full Name
Dr. Ashraf Iqbal
Designation
Assistant Professor
Department
Mass Communication
Faculty
Arts & Social Sciences
Email Address
ashraf_zahidi@yahoo.com

Brief Statement of research work

Dr. Ashraf Iqbal???s research interests lie in the broader field of Mass Communication and Media Studies, with particular emphasis on development communication, media effects, social media communication, and communication for social change. His scholarly work explores how traditional and digital media influence public attitudes, awareness, and behavioral change, especially in areas such as women???s empowerment, media literacy, advertising effects, and information dissemination through social media. His research also focuses on the role of communication channels in rural development and agricultural information sharing, as well as the impact of media content on audiences in the Pakistani socio-cultural context.

Academic Background
SR. DEGREE INSTITUTE FROM TO
1 Ph.D University of the Punjab, Lahore 2008 2013
Research Publications
SR. AUTHORS PAPER TITLE JOURNAL PAGE# YEAR VOL. IMP.F VIEW
1 Dr. Ashraf Iqbal, Raheela Firdous, Muhammad Khubaib Naeem Usage of Social Media by Leading Political Parties in General Election 2024 of Pakistan Research Consortium Archive 992-1022 2025 3 0
2 Warda Amjad Dr Ashraf Iqbal Sana Haroon SOCIAL MEDIA MARKETING THROUGH CELEBRITY ENDORSEMENT: EXPLORING THE EFFECTS ON THE PURCHASING BEHAVIOUR OF UNIVERSITY STUDENTS Journal for Current Sign 830-864 2025 3 0
3 Dr Ashraf Iqbal1, Aroosa Waseem*2, Ayesha Irfan3, Mr. Ahmad Zuhair Khan4 EXAMINING THE RELATIONSHIP BETWEEN INSTAGRAM USAGE AND MENTAL HEALTH: AN ANALYSIS OF ANXIETY AND STRESS AMONG YOUTH Policy Research Journal 585-596 2025 3 0
4 Warda Amjad, Dr Ashraf Iqbal, Sana Haroon HATE SPEECH NARRATIVES ON SOCIAL MEDIA DURING THE 2024 PAKISTAN ELECTIONS: A CONTENT ANALYSIS OF FACEBOOK, TWITTER, AND YOUTUBE Policy Journal of Social Science Review 111 2025 3 0
5 Dr Ashraf Iqbal, Gulshan Iqbal, Dr Fakhta Zeib MEDIA USAGE AND POLITICAL ENGAGEMENT IN YOUTH: A COMPARATIVE STUDY OF SOCIAL AND MAINSTREAM MEDIA International Journal of Social Sciences Bulletin 527-558 2025 3 0
6 Mr. Ahmed Zuhair Khan, Dr. Ashraf Iqbal, Mr. Ahmad Arslan, Rizwan Shoukat RESPONSES OF YOUTH TOWARDS POLITICAL BULLYINGONFACEBOOK: A SENTIMENT ANALYSIS Social Sciences & Humanity Research Review 1084-1105 2025 3 0
7 Mr. Ahmed Zuhair Khan, Dr. Ashraf Iqbal, Ms. Hira Afzal EXPLORING THE RELATIONSHIP BETWEEN SCREEN TIME HABITS AND ACADEMIC PERFORMANCE OF GCUF STUDENTS Journal of Media Horizons 1128-1151 2025 6 0
8 Dr. Ashraf Iqbal, Raheela Firdous, Muhammad Hamza Arif, Rizwan Shoukat DIGITAL HATE AND DEMOCRATIC POLARIZATION: SOCIAL MEDIA???S ROLE IN SHAPING POLITICAL DISCOURSE IN PAKISTAN Journal of Media Horizons 429-438 2025 6 0
9 1Dr.AshrafIqbal*2Dr.SanaHaroon3Mr.MuhammadHamzaArif HATESPEECHNARRATIVESONSOCIALMEDIADURINGTHE2024PAKISTANELECTIONS:ACONTENTANALYSISOFFACEBOOK,TWITTER,ANDYOUTUBE PolicyJournalofSocialScienceReview 349-363 2025 3 0
10 Mr. Ahmed Zuhair Khan, Dr. Ashraf Iqbal, Mr. Abdullah Bin Hassan, Rizwan Shoukat ETHICAL DILEMMAS IN YOUTUBE VLOGGING: A STUDY OF VLOGGERS IN FAISALABAD, PAKISTAN Journal of Media Horizons 1-13 2025 6 0
11 Fakhta Zeib, Ashraf Iqbal, Faseeh Haider Naqvi IDENTITY CRISES AND SOCIAL CAPITAL: INTEGRATION PATTERNS OF AFGHAN IMMIGRANTS IN PAKISTAN Policy Research Journal 711-722 2025 3 0
12 Umia Gull, Dr. Ashraf Iqbal, FakhtaZeib Role of Music and Lyrics of Songs as Flashback Trigger Global Mass Communication Review 111 2024 9 0
13 Dr. Ashraf Iqbal, Muhammad Waqas, QaisarShehzad Effect of Social Media Marketing of Food on Obesity among Youth Online Media & Society 36-45 2024 5 0
14 Dr. Ashraf Iqbal, Shajee Hassan, Arsla Musaddiq Mayo Impact of Social Media use on Voting Behavior of Youth during General Elections-2013 Journal of Social Signs Review 111 2024 2 0
15 Dr. Ashraf Iqbal, Muhammad Iftikhar, Dr. Tanveer Hussain Impact Of Social Media Use On The Mental Health Of University Students Migration Letters Volume 111 2024 21 0
16 Dr. Ashraf Iqbal, Maiha Kamal, Ayesha Irfan THE INFLUENCE OF TV DRAMAS ON UNIVERSITY STUDENTS: WOMEN'S EMPOWERMENT AND MEDIA AWARENESS Journal for Current Sign 111 2024 2 0
17 Dr. Ashraf Iqbal, Ali Hassan, Ayesha Irfan The Role of Pakistani TV Dramas in Shaping Gender Perceptions and Promoting Women's Empowerment Policy Journal of Social Science Review 111 2024 2 0
18 Muhammad Iftikhar, Dr. Ashraf Iqbal, Qaisar Shehzad The Use of Social Media and Effect on the Mental Health of Students Global Sociological Review 117-126 2024 9 0
19 Muhammad Tayyab, Dr. Ashraf Iqbal, Raheela Firdous Media Coverage of Smog in Punjab: A Comparative Study of Urdu and English Dailies Global Regional Review 111 2024 4 0
20 Dr. Ashraf Iqbal, Muhammad Waqas, Aqsa Abdul Ghani Relationship Between Social Media Marketing of Food and Health of Youth Global Management Science Review 111 2024 9 0
21 Qaisar Shehzad Farooq, M. Zafar Iqbal, Dr. Ashraf Iqbal Framing War on Terror: Analyzing the Editorials of Mainstream English Newspapers of Pakistan Global International Relations Review 54-67 2023 6 0
22 Dr. Ashraf Iqbal, Mah Noor Fatima &QaisarShehzad Farooq Exposure to Social Media Advertisements Regarding Cosmetics and Purchasing Behaviour of the Women Global Social Sciences Review (GSSR), 311-323 2023 8 0
23 Umia Gull, Dr. Ashraf Iqbal, Usman Idrees Lack of Communication Ethics and Social Responsibility over Social Media Online Media & Society 15-31 2023 4 0
24 Dr. Ashraf Iqbal, Maiha Kamal, Usman Idrees Relationship between Social Media Usage and Academic Performance of the Students: A Case Study of Female Students of Public Sectors Universities Global Sociological Review 396-402 2023 8 0
25 Dr. Ashraf Iqbal, Ahsan Salam, QaisarShehzad Farooq Relationship between the Use of Social Media and Interpersonal Channels by Farmers Global Sociological Review (GSR) 112-118 2023 8 0
26 Dr Ashraf Iqbal , Hanan Akram, Dr. Sana Haroon Exploring The Role Of Media In Creating Awareness About Environment Among University Students Journal of Positive School Psychology 208-226 2023 7 0
27 Umia Gull, Dr. Ashraf Iqbal , Usman Idrees Innovative Life Style and Race of Social Perfection Over Social Media Global Social Sciences Review 273-281 2023 8 0
28 Ahsan Salam, Dr. Ashraf Iqbal, KishwarParveen Acquisition of Agricultural Information from the Social Media and Interpersonal Channels by Farmers Global Social Sciences Review (GSSR) 514-527 2023 8 0
29 Umia Gull, Dr. Sana Haroon, Dr. Ashraf Iqbal Fear Of Social Isolation And Lack Of Self-Confidence On Social Platforms (Facebook) In Frame Of Spiral Of Silence Journal of Namibian Studies 00 2023 4 0
30 Dr. Ashraf Iqbal, Nimra Maqbool , Tanveer Hussain Impact of Video Games on the Behavior of High School Students Global Educational Studies Review 1-14 2023 8 0
31 Sumaira Yasmeen, Dr. Ashraf Iqbal, Sana Haroon A Comparative Analysis of the Editorial Treatment of Arab Israel Relation in US, Pakistan and Iran Press Global Regional Review (GRR) 97-108 2022 7 0
32 SaqibRiaz, Dr. Ashraf Iqbal, Basharat Husain EXPLORING USAGE OF SMARTPHONE AMONG FARMERS OF DISTRICT BAHAWALNAGAR FOR AGRICULTURAL EXTENSION INFORMATION Journal of Agricultural. Research 11 2022 60 0
33 SAROSH EHSAAN BAJWA, Dr. Ashraf Iqbal, KOMAL MEHBOOB Mainstream English Press and Poverty Allevation:Critical Analysis of Letters to the Editor Section of Daily Dawn (Aug 2018-Dec 2019) International Review of Social Sciences 24 2021 9 0
34 Ghulam Shabir, Dr. Ashraf Iqbal, SaqibRiaz, Ghulam Safdar,MuhammadNaeemJaved GOVERNMENT MEDIA CAMPAIGN FOR AGRICULTURE PERFECTION IN PUNJAB, PAKISTAN Journal of Agricultural. Research 111 2021 59 0
35 Dr. Ashraf Iqbal, Dr. Tanveer Hussain, Ms. Sana Haroon Musical Content as a Mood Tuner and Emotion Driver Indian Journal of Economics and Business 1441-1451 2021 20 0
36 SaminaSarwat, Muhammad Akram, Quratul Ain, WaheedShahzad, Dr. Ashraf Iqbal, Muhammad Saad Salman A study on APSACS Karachi Zone ESL Teachers??? notion about assessment and its numerous employment in English pedagogy International Journal of English Linguistics 11 2021 11 0
37 Sumaira Yasmeen, Dr. Ashraf Iqbal, NoshabaNargis Editorial Treatment of Arab-Israeli Relations in American Press Global Regional Review 296-306 2021 1 0
38 Dr. Ashraf Iqbal, Sumaira Yasmeen, Noor Fatima Editorial Treatment of Arab-Israeli Relations in American Press Turkish Online Journal of Qualitative Inquiry (TOJQI) 1 2021 12 0
39 Shafqat Hameed, Dr. Ashraf Iqbal, Kashaf Abdul Razaq A Study of Trump???s Narrative about Islam in US Press Global Digital & Print Media Review 33-43 2021 3 0
40 DR. Ashraf Iqbal, Tanveer Hussain, Rashid Aslam Exposure to Social Media Advertisements and Youth's Response Global Regional Review 11 2020 1 0
41 Dr. Ashraf Iqbal, RaheelaFirdous, Tanveer Hussain Social Media and Family Integration: Perception of College Students of Faisalabad Global Regional Review 12-19 2020 2 0
42 Dr. Ashraf Iqbal, Kishwer Perveen, Saima Waheed Usage of Social Media by Leading Political Parties in General Election 2018 of pakistan Global Regional Review 32-43 2020 3 0
43 MunhamShehzad, Dr. Ashraf Iqbal, Tanveer Hussain Influence of Cellular Network TV Advertisements on Brand Switching Behavior of Pakistani Consumers at District Mandi Bahhuddin Asian Journal of International Peace and Security 41 2020 4 0
44 Tanveer Hussain, Iqra Imtiaz, Dr. Ashraf Iqbal Family Relations after the Emergence of Social Media: A Comparative Analysis of Single-Family and Joint Family Systems. Global Regional Review 11-23 2020 1 0
45 Noor Ul Ain Nasir, Dr. Ashraf Iqbal, MunhamShehzad Child Presentation on Mainstream News Channels and Wellbeing of Victims. Global Sociological Review 11-23 2020 3 0
46 Tanveer Hussain, Dr. Ashraf Iqbal, Muhammad Asif Yaseen Influence of Westernized Culture on Women Via Television Drama and Films: A Survey of Lahore District Global Regional Review 43-58 2020 4 0
47 Yamna Sabir, Dr. Ashraf Iqbal, Dr. BadshahRehman Usage Of Information Communication Technologies (Ict???s) Among University Students And Their Social Needs Ilkogretim Online - Elementary Education Online 11 2020 19 0
48 Akhlaq Ahmad, Dr. Ashraf Iqbal, Qaisar Khalid Mahmood, Babak Mahmood Aysha Chaudhry PERCEIVED EFFECTIVENESS OF AGRICULTURAL INFORMATION IN DISTRICT CHINIOT, PAKISTAN Journal of Agriculutral Research 281-284 2020 58 0
49 Abdul RehmanMadni, Dr. Ashraf Iqbal, ZaheerUd Din Babar The Influence of Advertisements on Adoption of Family Planning Methods in Pakistan Global Mass Communication Review 28-42 2020 3 0
50 Saima Waheed, Seemab Far Bukhari, Dr. Ashraf Iqbal Role of Producers in Giving Awareness and Treating Reenacted Crime Stories in Pakistani TV Channels Global Sociological Review 1-9 2020 4 0
51 Dr. Ashraf Iqbal, Umia Gul, Noorulain Nasir Impact of Music on Vocally Expressed Emotions and Moods in Nostalgia Global Mass Communication Studies Review 11 2020 3 0
52 Dr. Ashraf Iqbal, Ahmed Zuhair Khan, Tanveer Hussain US Foreign Policy Towards Pakistan: Editorial Treatment of US & Pakistani Press Global Security and Strategic Studies Review 1-10 2020 3 0
53 Muhammad Babar Akram, Dr. Ashraf Iqbal, Qaisar Khalid Mahmood ROLE OF RURAL WOMEN IN LIVESTOCK PRODUCTION IN DISTRICT PAKPATTAN, PAKISTAN Journal of Agricultural Government of Punjab Research 111 2019 57 0
54 Dr. Ashraf Iqbal, Dr. Muhees-ud-Din Sheikh Pak-Afghan Relations: A Historical Analysis Journal of Social Sciences 2 2013 5 0
55 Zafar Ali, Dr.Ashraf Iqbal, Mirza Jan, Asrar Ahmad COVERAGE OF PAK-U.S. RELATION ON THE ISSUE OF COUNTER TERRORIISM BY U.S LEADING NEWS MAGAZINE Middle-East Journal of Scientific Research 00 2013 15 0
56 Zafar Ali, Mirza Jan, Dr. Ashraf Iqbal SOCIAL MEDIA IMPLICATION ON POLITICS OF PAKISTAN; MEASURING THE IMPACT OF FACEBOOK The International Asian Research Journal 1 2013 1 0
57 Dr. Khalid Sultan, Dr. Ashraf Iqbal, Zoha Khalid, Saulat Ali MEDIA ETHICS AND RESPONSIBILITY: ANALYSIS OF GEO NEWS AND ARY NEWS' COVERAGE ON HAMID MIR'S ISSUE Journal of Social Science 225 2013 8 0
58 Zahoor Hussain Javed, Imran Qaiser, AnamMushtaq, Saif-ullaha, Dr. Ashraf Iqbal EFFECTS OF INTERNATIONAL TRADE ON ECONOMIC GROWTH: THE CASE STUDY OF PAKISTAN International Journal of Academic Research in Progressive Education and Development 103-113 2012 1 0
59 Muhammad Shoaib, Muhammad Zahid Bilal, Dr. Ashraf Iqbal MASS MEDIA AND CONSUMER PURCHASING BEHAVIOUR: A CASE STUDY OF LAHORE, PAKISTAN Academic Research International 641-560 2012 2 0
60 Farhana Nosheen, Tanvir Ali, Munir Ahmad, Haq Nawaz Anwar, Muhammad Ahmad, Dr. Ashraf Iqbal ASSESSING GENDER ROLE IN DECISION MAKING REGARDING SOCIOECONOMIC ACTIVITIES IN RURAL PUNJAB Pakistan Journal of Agricultural Sciences 73-77 2009 46 0
61 Dr. Ashraf Iqbal Review of the book entitled ??? Media Pressure on Foreign Policy: The theoretical Framework??? Pakistan Journal of Social Sciences, G C University, Faisalabad 00 2009 7 0
Professional Journey

Employment history is being updated and will be available soon.

International Exposure

No foreign visits recorded yet.

Professional qualifications & traninings
SR. INSTITUTE CERTIFICATE YEAR MAJOR SUBJECT
1 Government College University Faisalabad CERTIFICATE OF APPRECIATION 2011 - 2012 Language education
2 Rigionol Director Allama Iqbal University, Faisalabad TO WHOM IT MAY CONCERN 2009 - 2009 Language education
3 Government College University Faisalabad/ Higher Education Commission Islamabad WORKSHOP ON ASSESSMENT AND EVALUATION SYSTEM 2007 - 2007 Language education
4 Center for Civic Education, Pakistan JOURNALIST TRAINING WORKSHOP ON MEDIA FOR DEMOCRACY AND GOOD GOVERNANCE 2005 - 2005 Training
5 Regional Director Allama Iqbal University, Faisalabad TO WHOM IT MAY CONCERN 2004 - 2004 Language education
6 Bureau Chief NNI, Faisalabad TO WHOM IT MAY CONCERN 2004 - 2004 Communications
7 National Textile & Management Institute TO WHOM IT MAY CONCERN 2004 - 2004 Language education
8 Editor Roznama Awam Faisalabad EXPERIENCE CERTIFICATE 2001 - 2001 Communications
9 Pakistan Broadcasting Corporation, Faisalabad OFFICE ORDER 1999 - 1999 Art & creative / cultural management
10 University of Agriculture Faisalabad CERTIFICATE OF TEACHING 1995 - 1995 Training
11 Director national cadet corps and women gaurds NATIONAL CADET CORPS 1989 - 1991 Safety
Research Projects

No research projects recorded yet.