Dr. Asim Nawaz

Basic Information

Brief Statement of research work

Muhammad Asim Nawaz is an Assistant Professor at Lyallpur Business School, Government College University, Faisalabad, Pakistan. He received his PhD in Business Management (Marketing) from the University of Science and Technology of China, Hefei, and holds an MS in Business Administration from the University of Central Punjab, Lahore. With a strong research focus on consumer behavior, sustainable tourism, ecotourism loyalty, acceptance of genetically modified foods, and digital marketing, Mr. Asim has established himself as a productive and versatile scholar. He has authored co-authored more than 25 peer-reviewed research articles in prestigious international and national journals. He has also edited two books on ecotourism and destination branding with IGI Global and contributed multiple book chapters in the same domain. Mr. Asim serves as an Article Editor for SAGE Open and a reviewer for Wiley and Frontiers journals. He has supervised numerous MPhil and PhD theses and continues to mentor doctoral candidates exploring the intersection of AI, consumer psychology, and sustainable behavior. In addition to his academic contributions, he has held various administrative roles, including Internal Controller of Examination, QEC Coordinator, and membership on multiple departmental and university committees. His commitment to education, research, and institutional service reflects his dedication to advancing knowledge and fostering academic excellence. He can be contacted at: asimkahlon@gcuf.edu.pk, +923030646464.