Dr. Faiqa Kiran

Basic Information

Brief Statement of research work

My research focuses on understanding consumer behavior and marketing strategies within rapidly evolving and emerging market environments. I examine how psychological, social, and technological factors influence consumer perceptions, decision making, and brand relationships. Using primarily quantitative research methods, including survey based empirical analysis, my work explores issues such as brand evaluation, consumer attitudes, customer engagement, and the effectiveness of digital marketing practices. A central objective of my research is to bridge theory and practice by generating insights that help organizations design more effective marketing strategies and develop long term relationships with customers. My work contributes to the literature on marketing in developing economies, where cultural change and technological advancement are reshaping consumption patterns. In future research, I aim to further investigate digital transformation, responsible marketing, and consumer wellbeing.