Dr. Rizwan Shabbir

Basic Information

Brief Statement of research work

Dr. Rizwan Shabbir research work is interdisciplinary in nature and broadly positioned at the intersection of marketing strategy, consumer behavior, organizational behavior, sustainability, digital transformation and AI. His scholarly contributions reflect a strong empirical orientation and address both theoretical advancement and managerial relevance, particularly in emerging and developing economies. In recent years, his research has increasingly engaged with sustainability, CSR, Islamic marketing, and ethical consumption, exploring sustainable supply chains, green consumption behavior, religiosity-driven consumption, and sustainability claims. These studies align closely with global sustainability agendas and policy-oriented research priorities.