Dr. Yasir Tanveer

Assistant Professor OPS at Government College University Faisalabad

Dr. Yasir Tanveer

Contact Details

Email Address yasirtanveer@gcuf.edu.pk
Phone Number 041-9203008
Office Address GC University Faisalabad
Academic Profiles
Basic Information
Full Name
Dr. Yasir Tanveer
Designation
Assistant Professor OPS
Department
Lyallpur Business School
Faculty
Economics and Management Sciences
Email Address
yasirtanveer@gcuf.edu.pk

Brief Statement of research work

My research program lies at the intersection of human resource management, organizational behavior, and leadership, with a primary focus on how emotional intelligence and varied leadership styles can be leveraged to resolve interpersonal conflict and enhance employee performance. Throughout my academic career, I have dedicated myself to exploring how frontline managers and entrepreneurial leaders navigate workplace tension, foster psychological safety, and drive employee creativity. This inquiry has led to over 20 peer-reviewed articles in SSCI and HEC-recognized journals, focusing on areas ranging from relationship conflict and abusive supervision to emerging domains like green HRM and strategic employer branding. My scholarly work has been recognized with the Emerald Highly Commended Award (2019) for my research on relationship conflict resolution. Currently, my research focuses on sustainable digital leadership, employee psychological safety, and green organizational behaviors. I am pursuing a balanced academic career that harmonizes teaching, research, and administrative duties. My long-term trajectory is focused on building specialized expertise in the management discipline, ensuring that what I research is precisely what I teach, thereby offering my students the most current and actionable insights.

Academic Background

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Research Publications
SR. AUTHORS PAPER TITLE JOURNAL PAGE# YEAR VOL. IMP.F VIEW
1 Dr. Yasir Tanveer, Zainab Imtiaz, Dr. Anum Tariq Impact of Brand Equity on Brand Loyalty through Social Media Marketing Activities Indus Journal of Social Sciences 556-572 2025 3 0
2 Dr. Saiqa Sadiq, Dr. Yasir Tanveer, Usman Zafar, Dr. Anum Tariq Trapped Between Abuse and Fear: Navigating Turnover Intentions in the Garment Industry of Pakistan The Critical Review of Social Sciences Studies 158-175 2025 3 0
3 Mahnoor Ashraf, Dr. Yasir Tanveer, Dr. Anum Tariq Men Trust, Women Verify? The Power of Logo Verification in Driving Purchase Intentions of Halal Cosmetics Indus Journal of Social Sciences 694-706 2025 3 0
Professional Journey

Employment history is being updated and will be available soon.

International Exposure

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Professional qualifications & traninings

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Research Projects

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