Fakhta Zeib

Lecturer at Government College University Faisalabad

Fakhta Zeib

Contact Details

Email Address zeibfakhta@gmail.com, fakhtazeib@gcuf.edu.pk
Phone Number 041-9201415
Office Address GC University Faisalabad
Academic Profiles
Google Scholar ORCID Profile Web of Science Scopus Profile
Basic Information
Full Name
Fakhta Zeib
Designation
Lecturer
Department
Mass Communication
Faculty
Arts & Social Sciences
Email Address
zeibfakhta@gmail.com, fakhtazeib@gcuf.edu.pk
Brief Statement of research work

I was affiliated with the Institut f??r Medienwissenschaft Philipps-Universit??t Marburg, Germany from 2017 ??? 2021 for doctoral studies on DAAD funded projects. My scholarly contribution includes various research projects in the field of social media effects and political communication and its empirical investigation in today???s challenging democracies, youth???s participatory culture, potential risks associated with social media communication and interdisciplinary research areas such as online and offline social capital among Immigrants and Identity formation. Besides, my research investigates how media and communication shape civic engagement, particularly within diaspora communities, and analyze comparative models of political representation.

Academic Background
SR. DEGREE INSTITUTE FROM TO
1 M.Phil Or MS Allama Iqbal Open University, Islamabad 2008 2010
Research Publications
SR. AUTHORS PAPER TITLE JOURNAL PAGE# YEAR VOL. IMP.F VIEW
1 Fakhta Zeib, Sobia Shahzad Social Media Influencers as a Catalyst of Political Activism in Pakistan: An analysis of Trust and Opinion Building Functions Asian Journal for Public Opinion Research 100-121 2025 13 .184
2 Fakhta Zeib, Sobia Shahzad MEDIA TRUST IN POLARIZED AND FRAGMENTED MEDIA CONTEXT: AN ANALYSIS OF MAINSTREAM AND ALTERNATIVE NEWS SOURCES Journal of Media Horizons 248-261 2025 6 0
3 Fakhta Zeib, Muhammad Haris, Maham Javaid BONDING, BRIDGING, AND LINKING: SOCIAL CAPITAL AND THE SOCIAL INTEGRATION OF AFGHAN IMMIGRANTS IN PAKISTAN Journal of Media Horizons 306-3017 2025 6 0
4 Zeeshan Pervaiz, Fakhta Zeib, Syed Ayan Bin Zubair, Abdul Saboor The Psychological Impact of AI - generated Feedback on Learner self- concept and Motivation Review of Applied Management and Social Sciences (RAMSS) 1023-1037 2025 8 0
5 Javeria Shamim Siraj, Dr. Fakhta Zeib, Fareeha Ilyas & Hafiz Moazzam Ali The Psychological Effects of AI-Augmented Classrooms on Teaching Identity and Professional Autonomy The Critical Review of Social Sciences Studies 1941-1957 2025 3 0
6 Fakhta Zeib, Ashraf Iqbal, Faseeh Haider Naqvi IDENTITY CRISES AND SOCIAL CAPITAL: INTEGRATION PATTERNS OF AFGHAN IMMIGRANTS IN PAKISTAN Policy Research Journal 711-722 2025 3 0
7 Noreen Qamar, Inam Ullah, Fakhta Zeib, Marria Zafar Khan The Role of AI in Reducing Cognitive Overload Complex Learning Environments Review of Applied Management and Social Sciences 1111-1127 2025 8 0
8 Fakhta Zeib, Rehan Tariq Political Polarisation on Social Media and Social Trust amongst Voters: Analysing the Moderating Effect of Media Efficacy Communication Today 200-214 2025 16 1.6
9 Dr Ashraf Iqbal, Dr Fakhta Zeib, Gulshan Iqbal MEDIA USAGE AND POLITICAL ENGAGEMENT IN YOUTH: A COMPARATIVE STUDY OF SOCIAL AND MAINSTREAM MEDIA International Journal of Social Sciences Bulletin 527-558 2025 3 0
10 Umia Gul, Ashraf Iqbal, Fakhta Zeib Role of Music and Lyrics of Songs as Flashback Trigger Global Mass Communication Review 37-46 2024 9 0
11 Fakhta Zeib, Rehan Tariq, Equity Challenges in Academic Satisfaction Through Online Learning Platforms and Post-COVID Implications Using Multigroup Analysis Educational Technology & Society 302-318 2024 27 6.27
12 Dr. Sobia Shahzad Dr. Fakhta Zeib Naeem Ullah Tariq SOCIAL MEDIA ADOPTION IN TOURISM PROMOTION AND TOURIST INTENTION: A DIFFUSION OF INNOVATION APPROACH Journal of Media and Entrepreneurial Studies, 118-128 2024 4 0
13 Fakhar Muneer Fakhta Zeib Narratives of Conflict: A Comparative Study of Kashmir Coverage in US and Pakistan Media International Journal of Kashmir Studies 1-22 2024 6 0
14 Tehreem Fatima, Sobia Shahzad, Fakhta Zeib Exploring The Influence Of Tiktok Videos On Body Image: An Insight Into Body Shaming And Body Dissatisfaction Phenomenon Migration Letters 2155-2167 2024 215 1.2
15 Rehan Tariq, Fakhta Zeib Political empowerment among young voters: Social media, partisanship and the moderating role of political interest Comunicar 101-112 2023 74 5.8
16 Fakhta Zeib, Sobia Shahzad INSTAGRAM USE AND SOCIAL ANXIETY AMONG YOUNGSTERS IN PAKISTAN: SERIAL MEDIATION ANALYSIS Pakistan Journal of Social Research 1091-1104 2023 5 0
17 Fakhta Zeib,Muhammad Hassaan Zubair,Kashaf Abdul Razaq Determinants of Voting Behavior in Pakistan: A Theoretical Perspective PSYCHOLOGY AND EDUCATION 176-191 2022 59 0
18 Fakhta Zeib, Muhammad Wajid Tahir IS SOCIAL MEDIA A SUITABLE PLATFORM OF POLITICAL EXPRESSION AND AWARENESS FOR UNIVERSITY STUDENTS IN PAKISTAN? Pakistan Journal of Social Research 119-132 2022 4 0
19 Fakhta Zeib Rising Wave Of Social Media: Empowering University Students Through Online And Offline Political Participation Webology 4540-4558 2022 19 0
20 Aziz Ullah , Dr. Fakhta Zeib , Saeed Ayaz Khan , Dr. Mahboob Ullah , Zafar Iqbal , Irfanullah Nexus Between Cyber-Bullying And Social Communication Skills: Evidence From Khyber Pakhtunkhwa Aziz Ullah1 , Dr. Fakhta Zeib2 , Saeed Ayaz Khan3 , Dr. Mahboob Ullah*4 , Zafar Iqbal5 , Irfanullah6 4815-4833 2021 18 0
21 Fakhta Zeib The Influence of Social Media Political Expression on Traditional Voting Behavior of University Students in Pakistan: Exploring the implications of Caste-based and Family pressure-based Voting Indian Journal of Economics and Business 828-841 2021 20 0
Professional Journey

Employment history is being updated and will be available soon.

International Exposure
SR. COUNTRY FUNDING AGENCY DURATION (Y/M/D) PURPOSE
1 GERMANY DAAD 2017-02-01 Study
2 TURKEY sel 2020-09-01 tourism
3 PORTUGAL self 2020-07-01 Tourism
4 UNITED ARAB EMIRATES Self 2020-01-03 Tourism
5 NETHERLANDS Self 2019-07-17 Family Trip
6 ITALY Self 2019-04-03 Tourism
Professional qualifications & traninings

No professional certifications or trainings recorded yet.