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Faculty Profile



Dr. Gohar Mahmood

Assistant Professor OPS Commerce

Name: Dr. Gohar Mahmood
Designation: Assistant Professor OPS
Department: Commerce
Faculty: Economics and Management Sciences
Sr Degree Institute From To
1 Ph.D Bahauddin Zakariya University, Multan 2021 2025
2 M.Phil Or MS Bahauddin Zakariya University, Multan 2012 2014
3 Master Or Equivalent Bahauddin Zakariya University, Multan 2005 2007
4 Graduation Or Equivalent Bahauddin Zakariya University, Multan 2003 2005
5 Intermedite Or Equivalent BISE D.G. Khan 2001 2003
6 Matriculation Or Equivalent BISE D.G. Khan 1999 2001
Sr# Authors Paper Title Journal Page# Pub. Year Volume# Impact Factor HEC Rec. View
1 Rehana Kouser, Khatiba Asmat Zahra, Muhammad Abdul Basit Memon, Gohar Mahmood A Comprehensive Analysis of Role of Eco-Innovation in Linking Strategic Green Marketing and Service Innovation to Sustainable Products Sustainable Business and Society in Emerging Economies 227-242 2024 6 0 Y
2 Fazeel Abdullah, Muhammad Imran Yaqoob Khan, Gohar Mahmood, Zahid Abbas Examining the Extent of and Determinants of SDG Reporting Journal of Accounting and Finance in Emerging Economies 199-212 2023 9 0 Y
3 Muhammad Aamir, Gohar Mahmood, Tahir Mahmood, Abu Bakar Mahmood, Imran Khan Impact of risk taking propensity and entrepreneurial attitude on entrepreneurial intent through moderating role of universities Competitive Social Science Research Journal 130-141 2024 2 0 Y
4 Gohar Mahmood, Dr Qaisar Maqbool Khan, Muhammad Adnan Ali, Shahid Mahmood TRANSFORMING MOBILITY: HOW SUSTAINABLE TRANSPORT STARTUPS AND CUTTING-EDGE BUSINESS MODELS ARE SHAPING THE FUTURE AND ADVANCING THE SDGS AL-AASAR Journal 887-905 2025 2 0 Y
5 Qaisar Maqbool Khan, Gohar Mahmood, Shahid Mahmood, Muhammad Adnan Ali A BIBLIOMETRIC ANALYSIS OF BLOCKCHAIN TECHNOLOGY AND VIRTUAL REALITY IN ENHANCING ACADEMIC INTEGRITY: FOCUS ON DIGITAL ASSESSMENT TOOLS IN THE EDUCATION SECTOR Contemporary Journal of Social Science Review 1997-2018 2025 3 0 Y
6 Gohar Mahmood, Azeem Ahmad Khan, Muhammad Adnan Ali, Shahid Mahmood Adoption of Industry 4.0 Technologies: The Role of Artificial Intelligence, Green Supply Chain Practices, Sustainability, and Organizational Culture in Emerging Markets Journal of Accounting and Finance in Emerging Economies 11-24 2025 11 0 Y
7 Gohar Mahmood, Maria Shams Khakwani, Muhammad Abdul Basit Memon, Fazeel Abdullah Sustainable Entrepreneurship in the Digital Age: Navigating Green Technology, Corporate Social Responsibility, and Financial Sustainability Journal of Accounting and Finance in Emerging Economies 139-154 2024 10 0 Y
8 Maria Shams Khakwani, Anam Zafar, Gohar Mahmood, Qaisar Maqbool Khan Impact of Digital Transformation and Green Manufacturing Practices on Firm Performance with Mediating Role of Green Product Innovation: An Empirical Investigation with PLS-SEM Modeling Sustainable Business and Society in Emerging Economies 83-98 2024 6 0 Y
9 Hassan Anwar, Talha Anwar, Gohar Mahmood Nourishing the Future: AI-Driven Optimization of Farm-to-Consumer Food Supply Chain for Enhanced Business PerformanceNourishing the Future: AI-Driven Optimization of Farm-to-Consumer Food Supply Chain for Enhanced Business PerformanceNourishing the Future: AI-Driven Optimization of Farm-to-Consumer Food Supply Chain for Enhanced Business Performance Innovative Computing Review (ICR) 14-29 2023 3 0 Y
10 Gohar Mahmood, Fazeel Abdullah, Nasir Abbas, Muhammad Ali Raza Fostering Social Entrepreneurial Intentions: The Dynamic Interplay of Support Systems and Cultural Intelligence Sustainable Business and Society in Emerging Economies 305-318 2023 5 0 Y
11 Dr Nadeem Sohail, Gohar Mahmood, Qaisar Maqbool Khan, Sadia Anwar THE ROLE OF ECONOMIC INEQUALITY IN HINDERING SDG PROGRESS: A SYSTEMATIC LITERATURE REVIEW THROUGH PSYCHOLOGICAL AND SOCIAL PERSPECTIVE LENS Contemporary Journal of Social Science Review 2358-2380 2025 3 0 Y
12 Asif Yaseen, Gohar Mahmood, Khawar Naheed Who can Practice Islamic Entrepreneurship: A Review of Recent Literature on Personality Traits Journal of Law & Social Studies (JLSS) 429-440 2022 4 0 Y
13 Gohar Mahmood, Dr Qaisar Maqbool Khan, Mian M Niaz Shakir, Bilal Ahmad SUSTAINABLE VALUE CREATION THROUGH SDGS REPORTING: A SYSTEMATIC REVIEW THROUGH AN ECONOMIC AND ACCOUNTING LENS Contemporary Journal of Social Science Review 2019-2035 2025 3 0 Y
14 Rehana Kouser, Gohar Mahmood, Waqas Ahmad Watto, Mochammad Fahlevi, Aulia Luqman Aziz Assessing the impact of green manufacturing and green technology innovation on sustainable green practices: unveiling the mediating role of eco-design International Journal of Sustainable Engineering 2538868 2025 18 3.6 Y
15 Masoodul Hassan, Gohar Mahmood, Muhammad Saqib Nawaz Inter Relationships Between Learning Orientation, Relationship Orientation and Business Performance: An Empirical Study on Pakistani Banking Sector Middle-East Journal of Scientific Research 957-966 2013 16 0 Y
16 Sadia Munir, Gohar Mahmood, Ayesha Noreen, Qaisar Maqbool Khan LINKING TECHNOLOGICAL INNOVATIONS AND DIGITAL MARKETING TO BUSINESS INCUBATOR SUCCESS AT UNIVERSITIES: THE MEDIATING INFLUENCE OF ENTREPRENEURIAL POTENTIAL CONTEMPORARY JOURNAL OF SOCIAL SCIENCE REVIEW 885-905 2025 3 0 Y
17 Gohar Mahmood, Maria Shams Khakwani, Anam Zafar, Zahid Abbas Impact of Digital Transformation and AI through Fostering Digital Leadership Excellence: A Focus on Sustainable Organizational Performance Journal of Accounting and Finance in Emerging Economies 33-48 2024 10 0 Y
18 Gohar Mahmood, Mian M Niaz Shakir, Nadeem Sohail, Qaisar Maqbool Khan LEVERAGE AND DIVIDEND POLICY AS MEDIATORS IN THE CORPORATE GOVERNANCE AND FIRM PERFORMANCE RELATIONSHIP: INSIGHTS FROM MANUFACTURING FIRMS IN PAKISTANLEVERAGE AND DIVIDEND POLICY AS MEDIATORS IN THE CORPORATE GOVERNANCE AND FIRM PERFORMANCE RELATIONSHIP: INSIGHTS FROM MANUFACTURING FIRMS IN PAKISTANLEVERAGE AND DIVIDEND POLICY AS MEDIATORS IN THE CORPORATE GOVERNANCE AND FIRM PERFORMANCE RELATIONS Contemporary Journal of Social Science Review 2123-2138 2025 3 0 Y
19 Gohar Mahmood, Azeem Ahmad Khan, Shahid Mahmood, Muhammad Adnan Ali Artificial Intelligence and Big Data Analytics: Transforming Supply Chain and Sustainable Manufacturing to Achieve SDGs Agenda Sustainable Business and Society in Emerging Economies 53-66 2025 7 0 Y
20 Gohar Mahmood, Allah Ditta, Muhammad Ramzan, Zahid Abbas Role of Artificial Intelligence (AI) Adoption and Digital Transformation in Enhancing Sustainable Business Performance: The Mediating Effect of Green Product Innovation Journal of Accounting and Finance in Emerging Economies 519-532 2024 10 0 Y
21 Sadia Munir, Gohar Mahmood, Fazeel Abdullah, Ayesha Noreen Exploring the Impactof Digital Leadership on Sustainable Performance with Mediating Role of Artificial Intelligence Journal of Accounting and Finance in Emerging Economies 213-226 2023 9 0 Y
22 Gohar Mahmood, Abu Bakar Mahmood, Wajeeha Sheereen, Naveed ul Hassan, Nosheen Nasir he Impact of antecedents of trustworthiness on the Usage of Mobile-Banking Apps: An empirical study on Pakistani Consumers using PLS-SEM Competitive Educational Research Journal (CERJ) 164-173 2022 3 0 Y
23 Gohar Mahmood, Sadia Munir, Sidra Ghulam Rasool, Rubab Anum Impact of Entrepreneurship Competencies on Entrepreneurship Motivation among Pakistani Students:Entrepreneurship Education as Moderation Journal of Accounting and Finance in Emerging Economies 497-510 2021 7 0 Y
24 Gohar Mahmood, Sidra Ghulam Rasool, Muhammad Arif Nawaz Effect of Entrepreneurial Attitude on Entrepreneurship Motivation with mediating Role of Entrepreneurial Education Orient Research Journal of Social Sciences 173-187 2019 4 0 Y
25 Gohar Mahmood, Qaisar Maqbool Khan, Sadia Munir Impact of Cloud Based Accounting Finance Mechanism with Mediating Effect of Innovative Work Behavior on Business Performance Sustainable Business and Society in Emerging Economies 243-252 2021 3 0 Y
26 Gohar Mahmood, Rehana Kouser Mapping the Evolution of Chief Sustainability Officer (CSO) and its Appointment Impact on Performance: A Bibliometric Analysis Sustainable Business and Society in Emerging Economies 1-18 2024 6 0 Y
Sr Post Held Institute / Organization Duration Experience (Y/M/D)
1 CTI Government Emerson College, Multan 2012-2013 0/9/0
2 Principal Rise School of Accountancy, Multan 2011-2012 1/0/0
3 Lecturer Rise School of Accountancy, Multan 2009-2011 2/10/0
4 Lecturer Multan College of Commerce, Multan 2008-2009 1/0/0
Sr Country Funding Agency Duration (Y/M/D) Purpose
Sr Institute Certificate Year Attended Major Subject