Dr. Muhammad Zohaib Irshad
Assistant Professor OPS at Government College University Faisalabad
Basic Information
Full Name
Dr. Muhammad Zohaib Irshad
Designation
Assistant Professor OPS
Department
Commerce
Faculty
Economics and Management Sciences
Email Address
mzohaibirshad@gcuf.edu.pk
Brief Statement of research work
My research primarily focuses on consumer behavior, technology adoption, and digital commerce, with special emphasis on applying and extending theoretical models such as the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) to understand user intentions toward mobile and digital services.
Academic Background
| SR. | DEGREE | INSTITUTE | FROM | TO |
|---|---|---|---|---|
| 1 | Ph.D | University of Faisalabad, Faisalabad | 2020 | 2024 |
| 2 | M.Phil Or MS | Other University | 2007 | 2008 |
Research Publications
Professional Journey
| SR. | POST HELD | INSTITUTE / ORGANIZATION | DURATION | EXPERIENCE (Y/M/D) |
|---|---|---|---|---|
| 1 | Lecturer in Management Sciences | The University Of Faisalabad | 2009 - 2011 | 1/8/0 |
International Exposure
| SR. | COUNTRY | FUNDING AGENCY | DURATION (Y/M/D) | PURPOSE |
|---|---|---|---|---|
| 1 | SAUDI ARABIA | Self | 0/1/0 | Umrah |
| 2 | FRANCE | Self | 0/0/5 | Tourism |
| 3 | UNITED KINGDOM (UK) | Self | 2/10/0 | Education |
Professional qualifications & traninings
No professional certifications or trainings recorded yet.
Research Projects
No research projects recorded yet.