Dr. Muhammad Zohaib Irshad

Assistant Professor OPS at Government College University Faisalabad

Dr. Muhammad Zohaib Irshad

Contact Details

Email Address mzohaibirshad@gcuf.edu.pk
Phone Number 041-9203019
Office Address GC University Faisalabad
Academic Profiles
Basic Information
Full Name
Dr. Muhammad Zohaib Irshad
Designation
Assistant Professor OPS
Department
Commerce
Faculty
Economics and Management Sciences
Email Address
mzohaibirshad@gcuf.edu.pk

Brief Statement of research work

My research primarily focuses on consumer behavior, technology adoption, and digital commerce, with special emphasis on applying and extending theoretical models such as the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) to understand user intentions toward mobile and digital services.

Academic Background
SR. DEGREE INSTITUTE FROM TO
1 Ph.D University of Faisalabad, Faisalabad 2020 2024
2 M.Phil Or MS Other University 2007 2008
Research Publications
SR. AUTHORS PAPER TITLE JOURNAL PAGE# YEAR VOL. IMP.F VIEW
1 Muhammad Zohaib Irshad, Muhammad Zia Ullah, M. Shakeel Ahmed Exploring the Issues and Challenges of Commerce Higher Education in Pakistan Journal of Social Signs Review 83-91 2026 4 0
2 Muhammad Zohaib Irshad, Hafiz Muhammad Waqas , M. Shakeel Ahmed Integrating Artificial Intelligence in Education: Opportunities, Challenges, and Future Directions Research Consortium Archive 1107-1115 2026 4 0
3 M Shakeel Ahmed, Muhammad Zohaib Irshad, Hafiz Muhammad Waqas Impact Of Organization Culture On Internal Control: Mediating Role Of Artificial Intelligence Center for Management Science Research 141-162 2025 3 0
4 Hafiz Muhammad Waqas, Aamir Abbas, Muhammad Zohaib Irshad Linking Responsible Leadership to Employee Creativity: Insights from Knowledge Donation Practices in Higher Education Dialogue Social Science Review 1166-1177 2025 3 0
5 M Shakeel Ahmed, Muhammad Zohaib Irshad, Muhammad Adnan Knowledge Management Impact on Innovation Capabilities of a Firm: Mediating Role of Culture Journal of Social Signs Review 184-210 2025 3 0
6 M. Shakeel Ahmed, Muhammad Zohaib Irshad, Muhammad Adnan A Qualitative Analysis: Why People With Disabilities Are Not Hired For Executive Seats On Job Center for Management Science Research 1-14 2025 3 0
7 Muhammad Zohaib Irshad, Hafiz Muhammad Waqas, Aamir Abbas, M. Shakeel Ahmed The Effect Of Personalization On Behavior And Use Intention On M-Commerce Apps Adoption Center for Management Science Research 291-306 2025 3 0
8 Muhammad Zohaib Irshad, Aamir Abbas , Hafiz Muhammad Waqas , M. Shakeel Ahmed The Integration Of Perceived Privacy To Utaut2: The Moderating Role Of E-Wom On Behavior And Use Intention Of Social Commerce Center for Management Science Research 1264-1282 2025 3 0
9 Aamir Abbas, Imran Arshad, Muhamamd Zohaib Irshad, Hafiz Muhammad Waqas* Big Data Analytical Capabilities as an Enabler of Marketing Agility: Evidence from the Fintech Sector in Pakistan The Asian Bulletin Of Big Data Management 208-215 2025 5 0
10 Muhammad Adeel, Muhammad Zohaib Irshad Intention to Use e-Wallet for Mobile Payments: A Study Employing the Unified Theory of Acceptance and Use of Technology Journal of Social Signs Review 289-303 2025 3 0
11 Muhammad Zohaib Irshad, Shakeel Ahmed, Hafiz Muhammad Waqas Factors Limiting Consumers Online Shopping Activities Advance Journal of Econometrics and Finance 68-77 2025 3 0
12 Bushra Anjum, Hafiz Muhammad Waqas, Aamir Abbas, Muhammad Zohaib Irshad Responsible Leadership and Environmental Awareness: Factors for Environmental Performance Journal of Management Science Research Review 1184-1202 2025 4 0
13 Maryam, Arooj Naz, Khalid Latif, Muhammad Zohaib Irshad Female Directors and Firm Investment Efficiency: Moderating Role of Female Duality Journal of Social Signs Review 135-147 2025 3 0
14 Hafiz Muhammad Waqas, Aamir Abbas, Muhammad Zohaib Irshad Knowledge Collection and Employees Creativity Under Responsible Leadership: Evidence from Public Higher Education Institutions Research Consortium Archive 1049-1061 2025 3 0
15 M Shakeel Ahmed, Muhammad Zohaib Irshad, Muhammad Asim Nawaz An Empirical Study of Impact of Organizational Culture on Knowledge Management Practices Social Science Review Archives 2060-2071 2024 2 0
16 Muhammad Zohaib Irshad, Anum Tariq User Adoption Of M-Commerce Apps In Pakistan: UTAUT2 Framework Based Analysis Journal of Positive School Psychology 1539-1557 2023 7 0
17 Muhammad Zohaib Irshad, Anum Tariq Use of Mobile Banking Apps in Pakistan: Extending UTAUT2 Framework with Trust and Innovativeness Journal of Development and Social Sciences 539-553 2023 4 0
18 Salman Khalid, Muhammad Zohaib Irshad, Babak Mahmood Job satisfaction among academic staff: A comparative analysis between public and private sector universities of Punjab, Pakistan International journal of Business and Management 126 2012 7 0
19 Salman Khalid, Muhammad Zohaib Irshad, Babak Mahmood TQM implementation in textile manufacturing industry to success: review and case study International Business Research 242 2011 4 0
20 Sajjad Nazir, Muhammad Naseer Akhtar, Muhammad Zohaib Irshad Why banks and financial institutions in Pakistan are turning towards Internet banking? International Journal of Computer Science Issues (IJCSI) 265 2011 8 0
21 Khalid Salman, Irshad Muhammad Factor affecting job satisfaction Journal of Management Research 84-101 2011 6 0
22 Salman Khalid, Muhammad Zohaib Irshad Job satisfaction among bank employees in Punjab, Pakistan: A comparative study European journal of social sciences 570-577 2010 17 0
Professional Journey
SR. POST HELD INSTITUTE / ORGANIZATION DURATION EXPERIENCE (Y/M/D)
1 Lecturer in Management Sciences The University Of Faisalabad 2009 - 2011 1/8/0
International Exposure
SR. COUNTRY FUNDING AGENCY DURATION (Y/M/D) PURPOSE
1 SAUDI ARABIA Self 0/1/0 Umrah
2 FRANCE Self 0/0/5 Tourism
3 UNITED KINGDOM (UK) Self 2/10/0 Education
Professional qualifications & traninings

No professional certifications or trainings recorded yet.

Research Projects

No research projects recorded yet.