Dr Salma Umber

Chairperson / Associate Professor at Government College University Faisalabad

Dr Salma Umber

Contact Details

Email Address umbersalma78@gmail.com
Phone Number 041-9201415
Office Address GC University Faisalabad
Academic Profiles
Basic Information
Full Name
Dr Salma Umber
Designation
Chairperson / Associate Professor
Department
Mass Communication
Faculty
Arts & Social Sciences
Email Address
umbersalma78@gmail.com

Brief Statement of research work

Media discourse analysis, Political Communication and Health Communication are my specialization

Academic Background
SR. DEGREE INSTITUTE FROM TO
1 Ph.D University of the Punjab, Lahore 2008 2015
Research Publications
SR. AUTHORS PAPER TITLE JOURNAL PAGE# YEAR VOL. IMP.F VIEW
1 Salma Umber, Yusra Altaf Khan Niazi, Muhammad Adil Latif Digital Nights: A Study on Social Media Habits and Sleep Disorders among Pakistani University Students Pakistan Social Sciences Review 266-284 2025 9 0
2 Dr. Abdul Qadir Mushtaq, Dr. Salma Umber, Zainb Sardar, Khushbakht Bibi Institutional Decay and Authoritarian Legacy: The Impact of Zia-ul-Haq???s Rule on Pakistan???s Democratic Institutions (1977???1988) JOURNALOFPOLITICALSTABILITYARCHIVE 93-111 2025 3 0
3 Muhammad Saad Jamil, Dr Salma Umber, Maira Ali, Zebish Shah Investigating the Psychological Effects of Digital Media Content Consumption on University Students: A Quantitative Study on the Moderating Role of Media LiteracyinShaping Mental Health Outcomes ACADEMIA International Journal for Social Sciences 749-762 2025 4 0
4 Rizwan Shoukat, Salma Umber, Qaisar Abbas Blended instruction and Students??? academic motivation: A correlational study at Higher Education level Journal of Social Sciences Advancement 8-16 2025 6 0
5 Muhammad Adil Latif, Salma Umber Good bad? An Analysis of Social Media Participation in Family Relationships Journal of Media and Entrepreneurial Studies 72-86 2025 5 0
6 Ms. Shahida Yousaf, Dr Salma Umber, Dr Muhammad Imran A Comparative Study of Ancient and Contemporary Educational Philosophies Social Sciences & Humanity Research Review 1057-1082 2025 3 0
7 SALMA UMBER PAKISTANPRESS STANCE ON GOVERNMENT-TTP TALKS: ANALYSIS OF THE EDITORIAL COVERAGE IN DAILIES: THE NATION AND THE NEWS JOURNAL OF THE PUNJAB HISTORICAL SOCIETY 149-173 2016 29 0
8 SALMA UMBER Dengue campaign and your behavior a study of fear appeal Impact Global Media Journal 157-173 2016 9 0
9 SALMA UMBER Determinants of women"s empowerment and poverty reduction : A case study of Rural Faisalabad, Punjab Pakistan Journal of Agricultural Sciences xxx-xxx 2016 53 1.59
Professional Journey
SR. POST HELD INSTITUTE / ORGANIZATION DURATION EXPERIENCE (Y/M/D)
1 Associate Professor G.C. University 2022 - 2025 3/0/0
2 Assistant Professor G.C. University Faisalabad 2007 - 2022 15/0/0
3 Lecturer G.C. University Faisalabad 2006 - 2007 1/0/0
4 Staff Reporter The daily Express 2002 - 2005 3/0/0
5 Staff Reporter The Daily Din Lahore 1998 - 2002 4/0/0
International Exposure
SR. COUNTRY FUNDING AGENCY DURATION (Y/M/D) PURPOSE
1 SAUDI ARABIA Personal 2010-11-10 Hajj
2 UNITED STATES OF AMERICA (USA) US Embassy Islamabad 2004-10-12 IVLP program to visit Media Organizations in the US and Reporting skills training
3 UNITED KINGDOM (UK) HEC 2019-04-17 Conference
4 UNITED KINGDOM (UK) HEC 2019-04-17 Conference
5 SAUDI ARABIA Personal 2010-11-10 Hajj
6 UNITED STATES OF AMERICA (USA) HEC 2011-05-06 Visiting Study at Florida State University
7 UNITED STATES OF AMERICA (USA) HEC 2011-05-06 Visiting Study at Florida State University
Professional qualifications & traninings

No professional certifications or trainings recorded yet.