Dr Salma Umber

Chairperson / Associate Professor at Government College University Faisalabad

Dr Salma Umber

Contact Details

Email Address umbersalma78@gmail.com
Phone Number 041-9201415
Office Address GC University Faisalabad
Academic Profiles
Google Scholar (Not Linked) ORCID Profile (Not Linked) Web of Science (Not Linked) Scopus Profile (Not Linked)
Basic Information
Full Name
Dr Salma Umber
Designation
Chairperson / Associate Professor
Department
Mass Communication
Faculty
Arts & Social Sciences
Email Address
umbersalma78@gmail.com
Brief Statement of research work

Media discourse analysis, Political Communication and Health Communication are my specialization

Academic Background
SR. DEGREE INSTITUTE FROM TO
1 Ph.D University of the Punjab, Lahore 2008 2015
Research Publications
SR. AUTHORS PAPER TITLE JOURNAL PAGE# YEAR VOL. IMP.F VIEW
1 Salma Umber, Yusra Altaf Khan Niazi, Muhammad Adil Latif Digital Nights: A Study on Social Media Habits and Sleep Disorders among Pakistani University Students Pakistan Social Sciences Review 266-284 2025 9 0
2 Dr. Abdul Qadir Mushtaq, Dr. Salma Umber, Zainb Sardar, Khushbakht Bibi Institutional Decay and Authoritarian Legacy: The Impact of Zia-ul-Haq???s Rule on Pakistan???s Democratic Institutions (1977???1988) JOURNALOFPOLITICALSTABILITYARCHIVE 93-111 2025 3 0
3 Muhammad Saad Jamil, Dr Salma Umber, Maira Ali, Zebish Shah Investigating the Psychological Effects of Digital Media Content Consumption on University Students: A Quantitative Study on the Moderating Role of Media LiteracyinShaping Mental Health Outcomes ACADEMIA International Journal for Social Sciences 749-762 2025 4 0
4 Rizwan Shoukat, Salma Umber, Qaisar Abbas Blended instruction and Students??? academic motivation: A correlational study at Higher Education level Journal of Social Sciences Advancement 8-16 2025 6 0
5 Muhammad Adil Latif, Salma Umber Good bad? An Analysis of Social Media Participation in Family Relationships Journal of Media and Entrepreneurial Studies 72-86 2025 5 0
6 Ms. Shahida Yousaf, Dr Salma Umber, Dr Muhammad Imran A Comparative Study of Ancient and Contemporary Educational Philosophies Social Sciences & Humanity Research Review 1057-1082 2025 3 0
7 SALMA UMBER PAKISTANPRESS STANCE ON GOVERNMENT-TTP TALKS: ANALYSIS OF THE EDITORIAL COVERAGE IN DAILIES: THE NATION AND THE NEWS JOURNAL OF THE PUNJAB HISTORICAL SOCIETY 149-173 2016 29 0
8 SALMA UMBER Dengue campaign and your behavior a study of fear appeal Impact Global Media Journal 157-173 2016 9 0
9 SALMA UMBER Determinants of women"s empowerment and poverty reduction : A case study of Rural Faisalabad, Punjab Pakistan Journal of Agricultural Sciences xxx-xxx 2016 53 1.59
Professional Journey
SR. POST HELD INSTITUTE / ORGANIZATION DURATION EXPERIENCE (Y/M/D)
1 Associate Professor G.C. University 2022 - 2025 3/0/0
2 Assistant Professor G.C. University Faisalabad 2007 - 2022 15/0/0
3 Lecturer G.C. University Faisalabad 2006 - 2007 1/0/0
4 Staff Reporter The daily Express 2002 - 2005 3/0/0
5 Staff Reporter The Daily Din Lahore 1998 - 2002 4/0/0
International Exposure
SR. COUNTRY FUNDING AGENCY DURATION (Y/M/D) PURPOSE
1 SAUDI ARABIA Personal 2010-11-10 Hajj
2 UNITED STATES OF AMERICA (USA) US Embassy Islamabad 2004-10-12 IVLP program to visit Media Organizations in the US and Reporting skills training
3 UNITED KINGDOM (UK) HEC 2019-04-17 Conference
4 UNITED KINGDOM (UK) HEC 2019-04-17 Conference
5 SAUDI ARABIA Personal 2010-11-10 Hajj
6 UNITED STATES OF AMERICA (USA) HEC 2011-05-06 Visiting Study at Florida State University
7 UNITED STATES OF AMERICA (USA) HEC 2011-05-06 Visiting Study at Florida State University
Professional qualifications & traninings

No professional certifications or trainings recorded yet.